About Us

The Valley Sentinel newspaper has been serving Valemount, McBride and outlying areas of the Robson Valley since 1986. Combining local news, sports and features that support the region’s primary local advertising source, the Sentinel has become an integral part of the communities it serves.

Community newspapers are best when they are involved in the community and the Sentinel is an integral part of life in the Robson Valley. The Sentinel gives back to the community in a variety of ways including sponsoring a number of special events and festivals.

Our commitment to the community comes back to us in the form of exclusive news tips and information that provides the highest quality environment for reporting and advertising. Our creative team can customize consumer advertising messages and local promotions, to enhance delivery and target your message.

Our team’s broad experience benefits our clients by providing an unparalleled range of complimentary services. In conjunction with our expertise in advertising and local marketing, our team boasts experience in retail, hospitality, food service, tourism, ad agency, electronic media and a host of other areas. That experience, combined with our verified and paid distribution, superior production and printing make the Sentinel a key component in delivering advertising messages to this thriving community.